Brand Standards
The internal guide for maintaining clarity, cohesion, and consistency across Elevate Performance Partners.
As the team grows, alignment matters. These standards ensure every touchpoint, visual, written, and relational, reflects the Elevate approach.
Voice & Tone
Communication standards
View Standards
Media Assets
Approved imagery & downloads
View Assets
Team Visual Standards
How we visually show up un the Elevate brand. Consistency build credibility.
Brand Intent
Headshots should present each team member as a confident, grounded, and human.
When placed side by side, images should align in scale and posture. We are creating a cohesive visual system that reflects clarity, credibility, and human-centered excellence.
Composition & Framing
Straight on only (no angled or side profiles)
Face and shoulder square to camera
Eyes looking directly into the lens
Torso-up framing (mid-torso or waist up)
Extra space allows for consistent cropping
across layouts.
Lighting
Face a window directly
Window at eye level or slightly above
Soft, even light across the entire face
Avoid dramatic lighting, even light supports consistency across the team.
Alignment
Shoulders fully visible.
No leaning or tilting.
Stand tall with relaxed posture.
Styling
Recommended
Solid neutral colors (white, cream, grey, navy, muted earth tones)
Simple silhouettes
Light layers welcome (blazer, knit, structured jacket)
Avoid
Logos, text, or bold patterns
High-contrast or neon colors
Distracting accessories
Background
Best:
Plain white or off-white wall
Light neutral background with no texture
Avoid:
Shadows, corners, or door frames Patterns or strong colors
Busy interiors
Clean backgrounds ensure easy background removal and a refined final look.
Expression & Posture:
Relax shoulders
Neutral expression or natural smile
Calm, confident presence
Aim for approachable confidence.
Hair & Makeup
Wear hair as you typically would for work
Keep styling natural and polished
Avoid extremes (overly slick or overly voluminous)
Makeup (if worn):
Natural, even skin tone Minimal shin
Soft eye definition
Camera note: Nothing fancy required, just your iPhone. Ask a trusted friend or colleague to take the photo for you (it makes a big difference). You’ve got this.