Brand Standards
The internal guide for maintaining clarity, cohesion, and consistency across Elevate Performance Partners.
As the team grows, alignment matters. These standards ensure every touchpoint, visual, written, and relational, reflects the Elevate approach.
Brand Foundation
Mission, values & who we are
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Visual Identity
Colors, typography, and logo usage
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Voice & Tone
Our sound, word use, and writing principles
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Imagery Guidelines
Photography direction, visual standards, and design consistency
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Social & Content
Guidelines for posts, captions, blog writing, and showing up consistently across channels
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Brand Guardrails
What to avoid to protect the integrity, trust, and consistency of the brand
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